2021 牛耕福田

 
牛年將至,提起牛兒,你會想起什麼?牛兒與台灣先民由南至北、自西而東墾殖開拓,浮雕海報中,牧童騎牛代表「台灣圖像」。趁著牛年,我們從台灣東部的水田,選了兩種稻米,繪製一片稻田,紀念對牛的敬重與感謝。
謝謝牛,也謝謝牛年!

| 一牛車豐收 |
水牛與台灣先民一同拓墾水稻文化,故傳統習俗中,許多人不食用牛肉。謝謝水牛,讓台灣人享有豐饒與富足。

| 一牛棚健康 |
黃牛耐熱耐旱,是體強身壯的象徵,牛步雖緩,勇往直前的態度讓農民敬重。謝謝黃牛,陪伴台灣人耕耘的好朋友。

| 白米選自 花蓮縣玉里鎮 台梗4號香米
| 糙米選自 花蓮德武苓雅部落


品牌∣ 25degreestudio
設計∣ 25degreestudio
年份∣ 2021

紙材∣ 松賀卡 威尼斯紙
加工| 燙黑 燙金






2021 Farming on Blessed Land


Upon hearing the words the year of the Ox, what springs to mind?
Oxen have helped Taiwan’s ancestors with cultivation and farming across the island. On the poster, the cowboy riding on an ox represents “Taiwanese Imagery”. In of the year of the Ox, we have chosen two types of rice from Eastern Taiwan and painted a rice fired to convey our respect and endless appreciation to oxen and the year of the Ox.

| Truckloads of Harvest |
Oxen have worked side by side with Taiwan’s ancestors in rice field. It is for the reason that many people traditionally don’t eat beef. We hold endless gratitude to the oxen for our richness and abundance.

| Sheds Full of Health |
Oxen can endure heat and drought. For this, they are known to symbol health, strength, and fitness. Though they move slowly, their persistence continued to impress farmers. We express thanks to oxen for providing the best farming companionship.

| Plain rice: Taken 4, Yu-li Township, Hualien County
| Brown rice: Lingacay, Dewu, Hualien County


Brand∣ 25degreestudio
Design by∣ 25degreestudio
Year∣ 2021

Material∣ pine, Venetian paper
Processing| black printing, gold printing